Legal

Terms of Service

Last updated: April 22, 2026

1. Agreement to terms

By accessing or using TriggrLead ("the Service"), you agree to be bound by these Terms of Service. If you do not agree, do not use the Service. These terms form a binding agreement between you (the merchant) and TriggrLead, operated by Atharva Diwan.

2. Description of service

TriggrLead provides a WhatsApp automation platform that connects to your eCommerce store (Shopify, WooCommerce, or similar) to automate:

  • Abandoned cart recovery via WhatsApp
  • Order status and tracking notifications
  • Customer support responses
  • Stock availability queries
  • Escalation of complex queries to your team

The Service operates through Meta's official WhatsApp Business API. You must have or obtain an approved WhatsApp Business Account to use TriggrLead.

3. Eligibility and account

You must be at least 18 years old and operate a legitimate eCommerce business to use the Service. You are responsible for maintaining the security of your account credentials. Notify us immediately at atharva@triggrlead.com if you suspect unauthorised access.

4. Acceptable use

You agree not to use TriggrLead to:

  • Send spam, unsolicited messages, or messages to contacts who have not opted in
  • Promote illegal products, services, or activities
  • Violate Meta's WhatsApp Business Policy or Commerce Policy
  • Impersonate any person or entity
  • Attempt to reverse-engineer, scrape, or disrupt the platform
  • Use the Service in any way that could damage TriggrLead's reputation or expose it to liability

Violation of this section may result in immediate account suspension without refund.

5. WhatsApp compliance

You are solely responsible for ensuring that all WhatsApp messages sent through TriggrLead comply with Meta's WhatsApp Business Policy, including obtaining valid opt-in consent from end-customers before sending promotional or transactional messages. TriggrLead provides tooling to assist with opt-in flows but cannot guarantee compliance on your behalf.

6. Fees and billing

Pricing is presented at the time of signup and may change with 30 days' notice. If you dispute a charge, contact us within 14 days of the billing date. All fees are non-refundable except where explicitly stated (see the Guarantee section of our website). We reserve the right to suspend access for overdue accounts.

7. Our guarantee

Where TriggrLead has made a written performance guarantee (e.g., "70% query deflection" or "improved cart recovery"), and the agreed metric is not achieved within the stated period, we will continue providing the Service at no charge until the metric is met. This guarantee applies only where the merchant has followed our onboarding requirements and maintained a live, compliant WhatsApp Business Account throughout the period.

8. Intellectual property

TriggrLead retains all rights to the platform, software, and proprietary workflows. You retain ownership of your store data and customer data. By connecting your store, you grant TriggrLead a limited, non-exclusive licence to access and process your data solely to deliver the Service.

9. Data and privacy

Our collection and use of data is governed by our Privacy Policy, which forms part of these Terms. You are responsible for maintaining a lawful basis for processing your end-customers' data and for providing them with appropriate privacy notices.

10. Limitation of liability

To the maximum extent permitted by law, TriggrLead's total liability for any claim arising out of these Terms or use of the Service is limited to the fees you paid in the three months preceding the claim. We are not liable for indirect, incidental, consequential, or punitive damages, including lost revenue or lost data.

11. Disclaimers

The Service is provided "as is." We do not guarantee uninterrupted availability. WhatsApp message delivery is subject to Meta's infrastructure and policies, which are outside our control. We make no warranty that the Service will meet your specific business requirements.

12. Termination

Either party may terminate the agreement at any time with 7 days' written notice. We may suspend or terminate immediately for violation of the Acceptable Use policy or non-payment. Upon termination, your access is revoked and we will delete your data within 30 days, unless a longer retention period is required by law.

13. Governing law

These Terms are governed by the laws of India. Any disputes shall be resolved through good-faith negotiation first; failing that, through binding arbitration under the Arbitration and Conciliation Act, 1996.

14. Changes to terms

We may update these Terms with 14 days' notice by email. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

15. Contact

Questions about these Terms? Email atharva@triggrlead.com or connect on LinkedIn.